Frequently
Asked
Questions
At some point in a company’s development, a deep dive examination of Business Marketing and Design Strategy performance isn’t just a good idea, but necessary in order to move to the next milestones of growth. Here are some frequently asked questions about the process.
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1
What is a Business Marketing and Design Consultant?
Generally, consultants are for-hire resources that claim to have the skills and experiences you need to manage or improve aspects of your company’s strategic and tactical marketing approach.
2
How does a Business Marketing and Design Consultant work?
A consultant serves at the direction of the CEO, and typically embeds with the executive management team that is running the business. We work very closely with stakeholders to lead the growth strategy, as well as the construction and execution of the marketing engine.
3
Why do I need a Business Marketing and Design Consultant?
You likely need a consultant if your growth has stalled, your business is experiencing growing pains, or if you are dealing with competitive pressure. Also, if you are entering a new market, you may find your existing marketing engine to be less productive. CEOs tend to hire marketing consultants when they reach an inflection point – realizing that they are spending a lot of money on marketing, but unsure of, or unable to measure, ROI.
4
What should I expect from a Business Marketing and Design Consultant?
When hiring a consultant, you should expect a level of expertise and insights that is greater than what you currently have on your team. Look for a marketing growth strategist that understands your industry, with skills and experiences that align well with your business, and the industries and markets in which you compete.
5
How many hours does a Business Marketing and Design Consultant work?
The allocation of hours from your consultant is dependent upon the services you need, and the percentage of time you are contracting for. Unlike CPAs or attorneys, marketing consultants don’t count hours down to the fraction. Instead, they dedicate themselves to your business in the same way that a full-time member of your executive team would – simply in a part-time format.
6
When should I hire a Business Marketing and Design Consultant?
You likely need a consultant if you are experiencing growth, growing pains, or competitive pressure. Also, if you are entering a new market, you may find your existing marketing engine to be less productive. CEOs tend to hire marketing consultants when they reach an inflection point – realizing that they are spending a lot of money on marketing, but unsure of, or unable to measure, ROI.
7
How much does it cost to hire a Business Marketing and Design Consultant?
Many consultants do not charge an upfront fee for leading a needs assessment or discovery process. If it is determined to be a fit, marketing consultants typically are compensated via monthly retainer, based on a percentage of the CMO’s time you are requiring and multiplied by the number of months they’ll be involved in the engagement.
8
How do you get a Business Marketing and Design Consultant?
Generally speaking, you can contact a consultant or issue a request for proposal. Once you evaluate the marketing consultant’s background or suitability for the role, an initial conversation should serve to diagnose your needs and determine whether the particular marketing consultant would be a fit for your business challenge.